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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 39)

For years, “actionable insights” have been the Holy Grail for data analytics companies. Actionable insights, the thinking goes, are the end product of data collection, aggregation, analysis, and judgment. They enable a decision-maker to modify behavior and achieve desired outcomes. The process begins with data collection, which can take many forms. There’s a big difference between collecting data and aggregating it in a meaningful way that can provide a picture of reality. That’s the “insights” part of...

By next year, comScore expects that 50 percent of all searches will be voice searches[1]. And of course, it won’t stop there. A decade from now, it’s not unreasonable to think that nine out of 10 searches will be via voice[2], and at that point, a lot about what we know about best practices in digital marketing will have shifted. After all, in the world of voice search, simply getting onto the search engine results page becomes...

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation. Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt...

Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers to, “…tell your product or brand story by showing people a series of videos in the order that you define.” But it is really a lot more. Video Ad Sequencing[1] can be used to take your target audience on a video journey based upon, to a limited extent, their behavior. By telling a story VAS lets you drive deeper awareness,...

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. This is especially true during the holiday season where SEO powers insights on consumer intent, behavior and trends across all digital channels. If the analysts are right, the 2019 holiday shopping season will be one of...

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B clients are planning for their business to pick up at the start of 2020. In this post, I’ll walk through a few things to consider and refresh before Q1 gets here. 1. Study the competitive landscape One of the most valuable sources of knowledge from Google campaigns is the ‘Auction Insights’ report, which provides info on when competitors have come...

Yext[1], the Search Experience Cloud company, released new research about American consumer search behavior during the past year. The data, drawn from a sample of more than 400,000 business locations in the United States, revealed new insights about when consumers are searching for and clicking most on businesses across retail, healthcare, financial services, and food, throughout the year. Among the key findings: Consumers are only getting more active in search: Consumer actions in business listings — driving directions...

If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”, the latter being considered the longtail.  However, the length of the keyword isn’t necessarily what we’re referring to when we say “longtail”. In reality, long...

It’s still early days in the world of voice search, and yet already this new type of device and search engine use is – according to comScore – expected to account for up to 50 percent[1] of the global search market next year. That’s a major shift in consumer behavior in only a few short years. Digital assistants are becoming increasingly prominent in our homes and on mobile devices, and their ubiquity will only increase. But where exactly is...

International expansion is an expected ambition for progressive WordPress sites and ones of similar likes. The online nature of this global reach means that the uncertainties, legal dangers, and cultural hazards are minimized. The world is at your fingertips, and the costs in reaching it successfully are minimal. The rationale for reaching out to a new audience, readership, viewership or listenership, maybe one of opportunity, exciting new prospects, high growth potential, or to escape a domestic audience...