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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 38)
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SEO plays a role in the success of most online businesses, but it’s kept in a silo. SEO focuses on organic traffic online, while other strategies operate independently around it. What happens when you break down the silos and start working SEO into other[1] company functions? The ‘Rule of 7[2]‘ suggests that people need to see your messages at least seven times before they start to take notice of your brand. By combining your SEO efforts with...

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Businessfinancing.co.uk, a financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon. The infographic, A Small Business Guide to Amazon Advertising[1], presents a visual summary of advertising options available on the platform and includes some tips that small business can use to get started with launching a campaign. In this post, we’ll summarize some of the key insights from the guide, including a list of next steps...

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Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web pages. While it is a great tool, it can be the downfall of your SEO efforts if not used correctly.  Many people have tried (and are still trying) to manipulate search results. One way to do this is to...

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As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy.  A solid content strategy can help create meaningful, cohesive, engaging and sustainable content that attracts new customers and retains existing ones. Despite...

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There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing find perplexing. The answer to how to improve the ranking of a website through search engine optimization[1] (SEO[2]) methods is not always definite, but...

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Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key. According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.” Curating a positive online reputation is no longer optional. Successful online reputation...

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The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with all the things technology can help them with. Elderly people have a low frustration tolerance for learning how technologies work which is...

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How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way to maintain a successful content marketing strategy over the next 12 months. New channels, tactics, and trends emerge every day but the challenge is to decide on the ones that you want to include to your own strategy. There...

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Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it. Google has achieved “Quantum Supremacy”[1], this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10’s of thousands of years to accomplish. In 2020 Google will start using these new breakthroughs for commercial purposes. This will make Google’s search algorithm exponentially more...

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With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage. As a consequence, this has had an impact on search engine optimization, where following SEO best practices is essential for most businesses in the current era....

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