Optimizing for voice search: Q&A with Mastercard’s Guillaume Conteville
One in five searches are now made via voice[1] with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years. But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply...