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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 38)

One in five searches are now made via voice[1] with digital assistants, which are becoming an increasingly prominent feature in our homes and on mobile devices. How are brands optimizing for voice search? In fact, there are now more than one billion voice searches per month, and this number will only rise over the coming years. But just how big an impact is voice having on search in real terms? What are the specific strategies brands need to apply...

We live in a world where a large number of people like to engage with their favorite brands online, and business owners are understanding that now. Today, a chunk of people find new products online and also place the orders online. However, a paradigm shift can be observed in how they approach this which is how we see more and more people searching for information on the web using voice-commands rather than textual queries. 1. Brand voice AI has...

It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website optimization. In that spirit, taking time out to find better and more efficient ways of doing day to day tasks is something I find myself doing regularly. I’ve tried tons of tools, worked with dozens of fellow SEO’s and I still firmly believe that bookmarklets have a place in a search marketer’s repertoire. So, I’ve hunted through the mass of useful and...

At The Transformation of Search Summit[1] next month, we’ll be hearing from a panel on “Embarking on Search Transformation Projects.” One of those panelists will be Siddharth Taparia[2], SVP and Head of Strategic Transformation and Partner Marketing at SAP. Siddharth has grown his career in marketing at various companies, including spending the past 11 years at SAP. For many search marketers, embarking on search transformation projects can seem daunting and unclear. Siddharth’s expertise lies in leading marketing transformation efforts,...

Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity[1]) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience[2]) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick and easy to get, and structured enough so we can analyze it effectively. That’s where social listening, or social media monitoring, comes...

Zazzle Media’s second annual “State of SEO survey” has assessed the value and ROI of SEO, looking at its impact in securing funds or resources. The data suggested that 60% of marketers find that resources and a shortage of budget are the main reasons they don’t spend more on organic search activity. However, almost a third of surveyed marketers still don’t know how to measure the impact of SEO on their results. The survey reviewed 70% of in-house...

I had the great pleasure of being able to ask Dr. Marie Haynes a few questions about E-A-T. What it is and how you can improve it. Dr. Marie Haynes is a well-known SEO expert from Ottawa, Canada. She speaks a lot about Google penalties, algorithm changes such as Panda, Penguin, and also Google’s Quality Raters’ Guidelines. Paul Lovell: What is E-A-T? Dr. Marie Haynes: E-A-T stands for “Expertise, Authoritativeness, and Trust”. Google mentions E-A-T many times in its Quality...

As an estimate, 3.499 billion[1] people that make around 50% of the earth’s population are active social media users. Of that, Facebook alone has over 2.375 billion[2] active users. WhatsApp, an instant messaging app by Facebook, has more than 1.6 billion users[3]. Other Facebook developments: Instagram has one billion[4], and SnapChat has 190 million[5] daily users. Despite the fact that Facebook owns a majority of leading social networks, there are many other social platforms where users love to engage and spend time. YouTube[6],...

Link building is obviously one of the most important steps in your journey towards achieving that perfect SEO score. Based on the kind of business[1] that you are involved with and based on your target customer, it is true that your SEO measures, as well as your Link building techniques, are going to differ. The practice of link building[2] and the art of creating a great link profile can immensely help your business meet its end goals....

In today’s market of evolving website functionality, UX design[1] has become more important than ever to businesses, globally. Here’s a roundup of top UX mistakes and how to fix them. We want users to navigate our site freely, without obstacles and without friction. If your site makes finding information a challenge, you can bet your bottom dollar your competition already knows that, and is capitalizing on it. Both UX and SEO[2] are user-centric, which makes them a formidable...