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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 37)
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A carefully planned content marketing strategy contains several key ingredients including an understanding of who you’re creating content for (e.g., your persona or personas), how your content will help them, and some key performance indicators to measure success. However, even the most thoughtful and well-planned content strategy can run into roadblocks without a detailed editorial plan. The editorial plan should include what categories and topics you plan to write about, how you intend to amplify your content...

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Google updated the no-follow attribute on Tuesday 10th September 2019 regarding which they say it aims to help fight comment spam. The Nofollow attribute has remained unchanged for 15 years, but Google has had to make this change as the web evolves. Google also announced two new link attributes to help website owners and webmasters clearly call out what type for link is being used, rel=”sponsored”: Use the sponsored attribute to identify links on your site that were...

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On Friday we held the Transformation of Search Summit[1] 2019 here in New York City. Huge thank you to all of our speakers, attendees, and sponsors who made the day a success! In this article we’ve compiled some key quotes, stats, and otherwise tweetable highlights from the event. Keynote: The transformation of search First we heard from Carolyn Shelby, SEO Manager, Audience Development at the Walt Disney Company / ESPN. One of the key quotes from her session was “The...

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Google always ranks a web page after determining its overall quality. Page quality is a measure of the importance of a web page in the eyes of Google. In order to determine the overall quality of a web page, Google hires real humans who are known as “Search Quality Raters[1]“. Page Quality rating or PQ is a grade given by Page Quality raters[2] who have the responsibility of evaluating “how well a page achieves its purpose”. Purpose of the...

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People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper levels of engagement, and take on the customer journey from brand awareness to sales.[1] To understand how important how-to content is to your overall content...

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A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone calls, website clicks or requests for directions – by 25%, according to new report from location marketing[1] firm Uberall released yesterday. A 25% rise in conversion can “also mean a 25% increase in foot traffic every day,” said Uberall SVP of Marketing Norman Rohr in a statement. The “Reputation Management Revolution Report[2]” [free, registration required] also finds that...

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On Tuesday, September 10, 2019, Google announced that now was the time for the nofollow attribute to evolve. Introduced almost 15 years ago, the nofollow attribute was brought about with a vision to eradicate spam and combat links that nurtured on the advertisements or were paid for. It clearly became a Google favorite to take care of the latter. The Google link policy is here to witness new changes again. Here’s a snippet from the official announcement[1]: The...

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The importance of content marketing cuts across all niches and the e-commerce niche is not left behind. Content marketing[1] is the kind of marketing that attracts your target audience or gets them to take a particular action through content. In this article, you’ll learn four content marketing steps you can take as an ecommerce store owner that will lead you to an increase in your conversion rate and sales. Plus, thanks to technology, we’ll also be dropping some content...

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The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas. Web accessibility has recently become a hot topic in the digital marketing industry due to a wave of widely publicized scandals, that is, web users suing big and small businesses[1] for failing to provide them with a smooth...

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It goes without saying that the world of SEO is becoming ever more technical, and over the past decade, webmasters, SEOs, and in-house teams have been widening their knowledge and skillsets to help their sites compete in search engine results pages. One of these areas, which has seen the most development since its launch in 2011, is, of course, schema.org markup. Although it has been eight years since the data schema was introduced, whether due to lack of...

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