Four common Google Analytics myths busted
Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance. The data it gathers is invaluable to you as a marketer. They can give you a clear view of what decisions you need to make to benefit your brand. Data, however, are just numbers and graphs. On their own, they cannot tell a story. It’s your job as a marketer to deduce that story through sound and unbiased analysis and...