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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 36)

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can use them to your advantage. Analytical tools which help you understand your website and app audience Google Marketing Platform is a kind of umbrella brand...

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks,...

One can easily translate sign reputation management to income management. Your public image directly affects sales, career and financial well-being in any field – whether searching for an investor, overcoming the negativity spread by your rivals, a change of field, or creation of a new public persona. But what should you do if there are already lots of negative things written about you on the Internet? In this post, we’ll use one of our actual cases as...

TikTok, it’s the social media platform that’s taking the world by storm. Gen Z is all over it, and even millennials are joining in on the fun. Can brands be far behind? But what is TikTok, and is it lucrative enough for brands to include in their 2020 marketing plan[1]? We look at the growing popularity of the channel, what it means for brands, and how companies can maximize their TikTok marketing. The rise of TikTok TikTok is a...

When you create a website, the goal is to share your products, services, or information with as many people as possible. And to do that, you need people to visit your website and see what it has to offer. However, when you make a new website, it won’t automatically show up on the first page of Google results. You have to use SEO to get there, and we’re going to show you how to do that...

A survey of SEO specialists published at Best SEO Companies[1] has revealed some interesting analysis on the state of the SEO industry and gives insights about the future of search in 2020 and beyond. Nearly 500 digital marketing experts offered their responses to the survey, highlighting the tactics which they feel will be important within five years, as well as what factors they expect Google[2] to look upon favorably as the search giant continues to update its...

I think you’ll agree with us when we say, “It’s really hard to get conversions from social media channels.” Hours of creation and curation later, all we get are a few likes or just basic inquiries. But what if we told you that getting leads from social media isn’t quite a very hard nut to crack? In fact, by using the below-mentioned tools we managed to get 89 new enquires in the past week alone. That’s a...

Even though marketing has changed quite a bit over the past decade as new channels and strategies have opened up, there is one method that remains just as effective as ever – email marketing. Email marketing averages a 3800% ROI[1] for both B2C and B2B companies, and 80% of businesses find that it directly correlates to higher business retention, too. However, email marketing has not stayed completely the same over the past few years and companies will...

Now that you reviewed your SMBs’ 2019 performance, it’s time to refocus and think about goals for 2020. Have your goals changed? Are you now focusing more on efficiency, new customer acquisition, or building upper-funnel leads? Are you trading efficiency for awareness or vice versa? Are there new customer segments that you are pursuing? Do you have new products, services, or functionalities to introduce? The answers to these questions should form the foundation of your digital growth...

A few years ago, I hosted a podcast called ‘Ask Amanda About Marketing’. It ran for 30 episodes before going on a hiatus for over a year. Now, I’m relaunching it under a new name and with a more focused goal, and I’ve been reflecting on what I learned during the first go-around and the podcast tips I’ve acquired while getting ready to publish this next iteration. Here are my biggest takeaways. 1. Have a narrow focus This tip...