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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 34)

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single time in the SERP instead of serving with the snippet and its base position lower in the result. The change is already having a significant impact on the number of clicks that featured snippets receive. Digital marketing agency,...

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by multiple people, knowledge gaps, and simply the factor of time. We tend to use two crawlers at Zazzle Media which will be mentioned...

Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that. [1] Most social media predictions stand on the existing trends and research, which makes them highly likely to actually be accurate. It’s a common truth that social media platforms...

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it. In fact, researches by Radicati Group[1] found...

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand. Today, an overwhelming majority of these journeys begin on search engines. However, recent[1] research shows that a pervasive confusion with how search works are having a negative impact on customer experience. With...

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article, we cover a list of ecommerce site optimization suggestions and tactics that can boost your sales. 1. Design and UX A. Optimize your home page So,...

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts[1]. These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications....

SEO is a super competitive and ever-changing industry. The latest technologies like AI, Google algorithmic updates, and SEO myths are making it tougher to grow your business with SEO. In this guide, I’m sharing top SEO recommendations for 2020 to get the full potential of SEO and stay contingent in the game.  1. Google BERT Google BERT is one of the major updates from Google that impacted one in ten of all search queries[1]. Google BERT helps Google understand...

For many of us, social media is a mysterious and ever-changing corner of the internet. Networks rise and fall at rapid rates, but one always seems to stay at the forefront of our minds. It’s clear that Facebook is the place to be, and 2.26 billion users[1] may feel inclined to agree. If you feel like you’re not getting the most out of Facebook PPC ads (or are too afraid to take the plunge right now),...

As we enter 2020, it’s time to leave behind old marketing strategies and adopt new ones. After all, there is a lot of innovation happening. From AI in customer service to influencers taking over social media, a lot has changed in the last year. Digital marketing campaigns now sprawl across different channels, tools, and processes. While some strategies might remain partially the same, they will get a facelift in 2020. If you are looking to take your...