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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 33)

How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year. We’ve welcomed 2020 and it’s the perfect time to start thinking of the best way to maintain a successful content marketing strategy over the next 12 months. New channels, tactics, and trends emerge every day but the challenge is to decide on the ones that you want to include to your own strategy. There...

Get ready because SEO trends will undergo revolutionary changes in 2020. Make sure you are on the side that embraces this revolution, rather than the one that resists it. Google has achieved “Quantum Supremacy”[1], this means that they have built a quantum computer capable of performing tasks that would take modern-day supercomputers 10’s of thousands of years to accomplish. In 2020 Google will start using these new breakthroughs for commercial purposes. This will make Google’s search algorithm exponentially more...

With every year seeing new technological developments that shift the boundaries of business, working to take advantage of the new opportunities can be a challenge in digital marketing. One of these transformations in the market has been caused by the widespread adoption of voice search technology and its effects on internet usage. As a consequence, this has had an impact on search engine optimization, where following SEO best practices is essential for most businesses in the current era....

As link building becomes a more cautionary practice it’s necessary to get a clear idea of how to acquire the best links for your website, in light of this guest blogging in 2020 can be a good method.  Although Google has openly placed more scrutiny on guest blogging, there is undoubtedly still value in acquiring a link from a recognizable high-authority site in your niche. That being said, it’s not easy to secure links from top sites-especially when...

Q4 is the most competitive time period for ecommerce businesses, deals and promotions offered to capitalize on holiday season traffic bring hordes of potential purchasers to your site. One of the most valuable groups of users that comes out of the holiday season is net-new users, who could have found out about the product from an ad, friend, influencer, or some other referral. These users are more expensive to acquire because they have no knowledge of the...

Ad blockers are a constant of the internet, but what does that mean for us? After comparing two different sources for one KPI, I noticed a significant difference. This piece covers the observations made about the Google Analytics glitch. A strange disparity Whilst collecting our monthly KPIs I came across an interesting error. One of our KPIs, demo requests, which we track in two ways – with Google Analytics events and through a custom Zapier integration that inserts the prospects’...

If you’re in charge of managing a website, you’re probably always looking for ways to make your site smarter, faster and more relevant to users so it ranks higher in organic search results. Though, due to the unpredictable reputation of SEO, there have been many SEO myths circulating around how to achieve higher organic rankings. To help your brand succeed in 2020 by optimizing your website for greater organic visibility, here’s the truth about the top four SEO...

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, like whether content within a subfolder will rank better than a subdomain or whether it’s important for an SEO to learn Python (am I right?). But entity optimization should be getting the same amount of press as the...

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huffington, “People think in stories, not statistics, and marketers need to be master storytellers”. Moreso, statistics[1] have it that storytelling can boost conversion rates by 30%. Even 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic. Since marketers trust the power of storytelling so much, there must be something to it, right? This article will be aimed at...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies[1] that have worked for other marketers and brands and could inspire your team’s brainstorming. There are numerous brands that have adopted diverse content marketing strategies to their benefit. How and why were these brands successful and how can you adopt their content marketing strategies? We look at seven content marketing strategies...