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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 32)

30-second summary: Even though brands have grasped the importance of UX, not all brands are doing it the right way. A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns. A huge 90% of people in the UK believe that it should actually be made illegal for brands to purposely make it difficult to unsubscribe to online services. Insights on why brands are using...

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged. More simple yet surprisingly quick things that can...

In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood. 69% find the platform’s content more uplifting than other channels. Over 70% of respondents want ads that both boost and align with their mood. Channel Factory Consumer Survey...

30-second summary: Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO. If you are in doubt because your traffic is low or because of any other reason, get in touch with a CRO agency to determine if any CRO work can be done on your website, or if you still need to generate...

30-second summary: Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers. According to research, 92% of your website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds. Websites with the best conversion rates are simple, easy to navigate, consistent, accessible, and user-centric. Read on...

Over the past couple of weeks, paid search specialists Adthena have been sharing[1] some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe. I spoke to Adthena’s VP of marketing Ashley Fletcher about the questions C-level executives are asking, their plans in the short and longer-term, and what he is observing in the data. We’re past the shock stage C-level executives now want to see the lay of the land...

As a small business owner, the speed at which your website loads may not be at the top of your list of concerns. However, site speed can actually be the difference between you gaining or losing a customer.  Think about it. We’ve all had the experience of clicking a link to a site, only to find it taking a few seconds too long to load, leading us to visit another site instead. In fact, 47% of consumers...

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that search ads can raise brand awareness by 80%.[1] If you’re responsible for the success of PPC campaigns with...

In a continued effort to slow the spread of COVID-19, local and state governments have issued[1] orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small businesses have determined the only way to stay open and serve customers is to transition operations to online ecommerce business, which is...

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for...