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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 32)

AMP technology can help you boost your content strategy for 2020. Here’s how to get started today. It was back in 2016 when Google announced the launch of Accelerated Mobile Pages (AMP). The rise of mobile consumption made it imperative to aim for a seamless user experience through smartphones and AMP seemed like a great solution to it. According to an early study, Google AMP pages[1] load four times faster and use eight times fewer data than traditional...

The year is still new and running an SME in 2020 isn’t getting any easier. While there’s so much that founders, CEOs, and fellow C-suite need to juggle and struggle with, SEO is yet another running goal added to this list. We caught up with Chris Rodgers, Founder and CEO of Colorado SEO Pros to talk about the conundrum of SEO and SMEs, challenges, trends, user behavior, voice search, and lots more – a chat you can not...

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO[1] efforts is about monitoring what actually works for other...

SEO plays a role in the success of most online businesses, but it’s kept in a silo. SEO focuses on organic traffic online, while other strategies operate independently around it. What happens when you break down the silos and start working SEO into other[1] company functions? The ‘Rule of 7[2]‘ suggests that people need to see your messages at least seven times before they start to take notice of your brand. By combining your SEO efforts with...

Businessfinancing.co.uk, a financial publisher based in the UK, created an infographic guide aimed at helping small businesses get started with advertising on Amazon. The infographic, A Small Business Guide to Amazon Advertising[1], presents a visual summary of advertising options available on the platform and includes some tips that small business can use to get started with launching a campaign. In this post, we’ll summarize some of the key insights from the guide, including a list of next steps...

Anchor text variation is one of the best ways to tell Google what a specific web page is about. It is used to help readers find more information about a topic and also factors into ranking your web pages. While it is a great tool, it can be the downfall of your SEO efforts if not used correctly.  Many people have tried (and are still trying) to manipulate search results. One way to do this is to...

As inbound marketing continues to be a dominant force, you’ve likely heard the phrase “content is king” more times than you can count. But getting the right message to the right person is not an easy task in a society that’s tangled in a web of digital content, and it requires a top-notch content strategy.  A solid content strategy can help create meaningful, cohesive, engaging and sustainable content that attracts new customers and retains existing ones. Despite...

There are factors that influence website ranking in search engines. Considering these factors determines how a website is ranked in search engines. Many people wonder how the major search engines rank websites to determine which websites are the best for keyword searches. This is particularly something that people who are just starting into online marketing find perplexing. The answer to how to improve the ranking of a website through search engine optimization[1] (SEO[2]) methods is not always definite, but...

Before anybody does business with you, they’d have Googled your name. The links and information that appear on the first few pages of Google when your name is searched for are what potential partners perceive you are. That’s why online reputation management is key. According to Eric Schmidt, “Identity will be the most valuable commodity for citizens of the future and it will exist primarily online.” Curating a positive online reputation is no longer optional. Successful online reputation...

The baby boomer generation placed smartphones in the hands of the millennial generation and younger generations. As the baby boomers enter the retirement stage of life, they’re not quite up-to-speed on all the great things that technology can do for them. Part of the reason for that is that they’re just not as familiar with all the things technology can help them with. Elderly people have a low frustration tolerance for learning how technologies work which is...