How dark UX patterns are ruining brand loyalty among UK consumers
30-second summary: Even though brands have grasped the importance of UX, not all brands are doing it the right way. A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns. A huge 90% of people in the UK believe that it should actually be made illegal for brands to purposely make it difficult to unsubscribe to online services. Insights on why brands are using...