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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 31)

30-second summary: Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain social distancing. 75% of consumers are now using their social media daily, and only 4% want brands to stop advertising right now. As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained, search is now more important than ever. Many companies have...

30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos is too time-consuming, expensive, or complex. Fortunately, none of these assumptions is true. You can create effective marketing videos at virtually the expense of nothing thanks to modern technology and often in lesser time than, writing...

30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner. Using the Keyword Planner, we can see the monthly search volume – not just averages –  all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and...

30-second summary: With the COVID-19 virus striking, the world has been subjected to “self-quarantine”, “social distancing”, and “remote work”, there’s a high chance that remote working is here to stay for a lot of people. Karina Tama, founder of Senior Care Clicks caught up with Jason Barnard, the Brand SERP guy and keynote speaker to talk about the challenges of remote work during COVID19 and share some tips. It takes a lot of self-discipline (and understanding co-home sharers) to stick...

30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations are consistently used to surface relevant items for visitors on PDPs. However, brands can influence browsing even further by creating a richer recommendation experience. Sometimes,...

30-second summary: In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics. Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics. Recently, Russ Jones, ex-principal search scientist at Moz, asked on Twitter: “What do you think is the most underrated SEO tactic?” And the answers are ones you can’t afford...

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a...

30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not only help you define your client’s current status and strategy but will also give you the chance to fix loopholes and come up with additional productive...

30-second summary: Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to be both consumer-led and numbers-led at the same time. Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies...

30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred. A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs. While an aggressive paid strategy can certainly get you a piece of it, too often brands overlook the equally important defensive strategy of paid search monitoring. CEO of BrandVerity, Dave Naffziger, helps you learn the essential techniques for...