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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 30)

30-second summary: ClickZ and SEW hosted a virtual briefing, The Impact of COVID-19 on the Automotive Industry & Marketing with Trevor Hettesheimer, Manager, KPI’s, Analytics, Search & Planning at Volvo. There has been a sharp drop in automotive sales compared to the 2020 forecast in January, which predicted 16.8 million in total sales and 13.4 million in retail sales. As a result of nationwide shutdowns combined with an oil price war, automotive industry sales were down 41% in March...

30-second summary: Back in November 2019, Instagram removed “Likes” in order to improve engagement, boost mental health, and user participation. As influencer marketing by its nature was very reliant on the likes count, it is still proving to be one of the best ways for marketing in the COVID-19 situation. So how have Instagram influencers managed to measure performance? Founder of Spark Eighteen Lifestyle Pvt. Ltd shares some observations and insights with examples. Likes have been an important part of influencers’...

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new alterations, the best thing to do would be to understand the fabric of it and work to implement mobile advertising strategies for your own...

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses. She mentions how the messaging you use and the ways you choose...

30-second summary: When you look at what all a CRM system does for you, it lines up perfectly with the goals of an effective SEO strategy. The two should go hand-in-hand, working together to make each other more successful. Right from initiating surveys to getting insights from customer data for hyper-targeted content creation, there’s a lot that a CRM can offer that will add value to your SEO strategy. Customer experience too is intricately linked to the heart of...

30-second summary: Digital marketing is hard to organize, even in perfect conditions. There are hundreds of micro-tasks involved which are hard to report and account for. It is incredibly hard to handle it all from home, where there are dozens of distractions to deal with. Working from home will take some time adjusting. So take some time. It is a stressful time for everyone, don’t take extra stress by trying to be as productive as you used to...

30-second summary: A great way to practice your headlines is to find a subject, article idea, or ad online, and write headlines for it, and try to write a better headline than the one that’s already there. Don’t let style overcome content – we all need to infuse a little personality into our copy, but don’t let it become so over-styled that your audience loses interest. Take one of your finished pieces and rewrite it for a different audience....

30-second summary: The COVID-19 crisis is affecting everyone, and every business is dealing or at least trying their best to deal with it. According to Statista, the advertising industry is looking at a $26 billion loss in revenue as of early March 2020 due to the coronavirus outbreak. Ad spend declines up to 50% are expected across all channels, according to advertising professionals.  The impact is big and there’s a lot to unpack, so let’s take a look at ad spend and...

30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s population now confined at home, people have turned to social media as an outlet to remain connected with family, friends, and work. This online behaviour is the intersection of paid, earned, shared, and owned marketing, or the PESO model. So, what happens when a company decides to increase...

30-second summary: The far-reaching AI applications in ecommerce allow businesses to increase their profits by optimizing and automating decision-making, right from web design to customer support. Right from identifying patterns from unstructured data sets to enabling businesses to offer a personalized experience. Here’s how AI is empowering the ecommerce industry. The global revenue from artificial intelligence will reach $36 billion by 2025. A lot of that is because of the contribution of AI in empowering ecommerce including UX that directly impacts...