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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 29)

Every day we read data breach scandals by ad tech vendors. We are getting tracked every day with hidden cookies, and permissions we give unconsciously. According to Juniper[1] research, advertising losses were to reach $42 billion in 2019 and were predicted to be driven to reach $100 billion by 2023. Blockchain came into action to provide transparency while serving ads and paying for the real human interactions on the ads, not automated traffic. Blockchain is emerging into...

Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at least a little bit of vanity management. By that I mean, everyone at some point submitted a bid with the sole goal of being “number one” and not any actual business metric. This change was implemented to acknowledge that the average position is not meaningful when you...

Omnichannel advertising can be complicated. Digital marketers today have an unlimited number of tools at their disposal to get their message in front of the right audience through search advertising and others. While your channels or tactics may change, the goal of all marketers remains the same – to grow your brand and build your business. But how do you know which channel or channels to use to achieve these goals? Many marketers with smaller advertising budgets...

Virtual private network (VPN) is a technology that stretches a private network across a public network. It helps you build a secure connection to another network over the World Wide Web. In other words, it shields your browsing activity from almost all kinds of investigation on a public network. VPN is prevalent nowadays, but not for the reasons it was originally invented for. Initially, VPNs were set up to link different business networks together safely over the...

Google’s “People also ask” boxes are widely discussed within the SEO industry as they take a lot of SERP real estate while providing little to no organic visibility to the publishers’ sites. That said, “People also ask” listings are probably helpful for Google’s users allowing them to get a better understanding of a topic they are researching. Yet, whether they do send actual clicks to publishers’ pages remains a huge question. While we have no power over Google’s...

Two of the biggest continuum any business faces are how to rank high and how to maintain the ranking. Incidentally for both, you are indirectly dependent on search engines and hackers. However, the question is, for how long do you want to continue being dependent?  On one hand, you have both on-page technical best practices and off-page methods to enhance your ranking, while you can use encryption to fight cybercriminals. Search engine optimization (SEO) SEO for all intents and...

Let’s say you’re looking for a new toaster. You will probably use a search engine, of which Google is the most prominent. But many of those product searches on Google benefit the world’s biggest retailer, Amazon. In order to better understand the symbiotic relationship between Google and Amazon, SEO and content marketing platform Searchmetrics has released a study based on 10,000 keywords, “Amazon vs. Google: The Battle for Product Search[1].” Those keywords generate an Amazon-located product as...

The start of international expansion is an incredible milestone for any business, and gearing up to take your venture around the world will be one of the most exciting moments of your career. But just because your business is thriving at home doesn’t mean that it will be a success abroad. To achieve that, you’ll need to give attention to your international SEO strategy. Achieving online visibility on an international scale can be tricky, particularly when you...

Google hasn’t been merely a search engine for some time. These days it has grown into a massive space on the web where businesses and potential customers can meet. In this article, we’ll touch on the aspects of using Google for branding. Here’s a list of Google’s underused services, and suggested ways you can use them to your advantage. Analytical tools which help you understand your website and app audience Google Marketing Platform is a kind of umbrella brand...

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks,...