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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 28)

Time is the most valuable asset. Nothing is more frustrating than slow page loading. A slow website kills conversions and impacts search rankings. Google stated that it is important to consider website speed when determining search rankings. Here are some interesting website load statistics: An Akamai study[1] showed that 47% of customers expect websites to load in a few seconds or less. One second delay on Amazon could cost $1.6 billion on sales every year. According to Pingdom, 78% of the top[2] 100 retail websites...

“Key performance indicator”, KPI sounds like a phrase concocted in a lab or something that a teen came up with trying to add more words to their high school term paper. But we use “KPI” all the time — myself included — mostly because that’s what we’ve heard other people say. But I’m calling it. It’s time to retire “KPI” – Even though this article could be a dangerous drinking game if you sipped every time you saw...

In this digital age where around 90%[1] of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of. Unfortunately, a big chunk of that content is a spammy mess that exists only to build a link, promote things we do not need, and push an agenda that doesn’t care about facts. Despite all of that, there is always room for more quality content that...

It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single time in the SERP instead of serving with the snippet and its base position lower in the result. The change is already having a significant impact on the number of clicks that featured snippets receive. Digital marketing agency,...

After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly but most of the time these issues are caused by the sites being managed by multiple people, knowledge gaps, and simply the factor of time. We tend to use two crawlers at Zazzle Media which will be mentioned...

Every year the social media marketing community turns into fortune tellers — we collectively try to predict what trends, features, and innovations will take place in the upcoming year. Of course, trying to predict social media trends is much more trustworthy than fortune-telling even if you’re using astrology as a framework for that. [1] Most social media predictions stand on the existing trends and research, which makes them highly likely to actually be accurate. It’s a common truth that social media platforms...

Sometime back the COO of Facebook had blurted out some unfortunate things about email marketing – that emails are going away and that marketers will have to focus on teenagers of today to finalize the marketing strategies of tomorrow, and so on and so forth. Food for thought Emails are timeless, dependable, unsung moneymakers that have invariably found continued success and more customers for almost 50 years now. And still, there’s no stopping it. In fact, researches by Radicati Group[1] found...

With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the customer and the brand. Today, an overwhelming majority of these journeys begin on search engines. However, recent[1] research shows that a pervasive confusion with how search works are having a negative impact on customer experience. With...

The whole point of marketing is to deliver the right message to the right audience at the right time. But what about conversion optimization? How do you know which tool to use in which area of your ecommerce site that’s key to the customer journey? What’s better for a particular campaign? In this article, we cover a list of ecommerce site optimization suggestions and tactics that can boost your sales. 1. Design and UX A. Optimize your home page So,...

The browser Google Chrome (v80) is following in the footsteps of Mozilla Firefox (v72) and Apple Safari (v12.1) for notifications—websites that ask for opt-in immediately will now be only able to use quiet notification prompts[1]. These prompts are far less visible than the standard prompts that show up below the address bar.  What’s more, in Chrome, users can now receive all opt-in requests quietly if they choose. Many brands—retailers and publishers, in particular—have experienced tremendous success with web notifications....