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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 27)

Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types.  In the digital era, this type of advertising has a significant impact on the success of an online business. Not only PPC ads improve your brand awareness, but they also boost sales. Even Google confirms that search ads can raise brand awareness by 80%.[1] If you’re responsible for the success of PPC campaigns with...

In a continued effort to slow the spread of COVID-19, local and state governments have issued[1] orders for nonessential businesses and establishments to close their doors. These orders, combined with the lack of consumers making their way into physical stores, have had a major impact on small businesses across the country. Many brick-and-mortar small businesses have determined the only way to stay open and serve customers is to transition operations to online ecommerce business, which is...

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days. Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for...

Exact match domains (EMDs) are domain names that incorporate the exact keywords that you are trying to rank for in Google’s SERPs. Examples of exact match domains include: carinsurance.com buygroceries.com dogfood.com In some industries, people will call their company’s name after the product that they offer, for example, Window Cleaners London. But in the competitive world of SEO, EMDs are commonly bought by webmasters to gain a quick advantage when it comes to ranking on search engines. Other studies have shown that having...

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs. The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts. Google’s new feature...

Google’s planned cross-site tracking changes for Chrome are far from earth-shattering, and with a few safety checks, you should be good to go. Let’s take a look at what Google has planned and what folks in the ad tech and martech[1] world need to do: How Google Chrome’s privacy update affects ad tech As of this month, Google has implemented a new secure-by-default model for cookies[2], enabled by a new cookie classification system. This system will stop sending third-party...

Video is not only a content type anymore, but it has also become a culture. Before that, theater movies and TV had driven the culture, and the only thing that has changed over the past few years is the platform. Culture is what drives the marketing around it, and 83% of marketers believe that video is becoming increasingly important; a clear indication of more brands using them as a part of their marketing strategies. It can be...

We’re all aware that YouTube’s video consumption grows every year[1], so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.  There is also a simple fact: YouTube video content will always have lower competition compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools. From writing the perfect description to looking up what your competition did right, there is SEO software for all...

This article focuses on how to rank well in search engines through search engine optimization, while also maintaining the quality of your SEO[1] copywriting. If you’ve ever written for the web, you definitely know that search engines play some role in web copy traffic. SEO[2] copywriting can maximize the number of visitors you receive from search engines, simply because visitors are using the keyword phrase of your article to search for content. However, while ranking well on search engines...

Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every dollar you spent on email, the ROI is substantial in terms of the conversion drawn from the pursuit. Email marketing has also always managed to be a great platform for collecting...