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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 26)

30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not only help you define your client’s current status and strategy but will also give you the chance to fix loopholes and come up with additional productive...

30-second summary: Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to be both consumer-led and numbers-led at the same time. Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies...

30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred. A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs. While an aggressive paid strategy can certainly get you a piece of it, too often brands overlook the equally important defensive strategy of paid search monitoring. CEO of BrandVerity, Dave Naffziger, helps you learn the essential techniques for...

30-second summary: Even though brands have grasped the importance of UX, not all brands are doing it the right way. A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns. A huge 90% of people in the UK believe that it should actually be made illegal for brands to purposely make it difficult to unsubscribe to online services. Insights on why brands are using...

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged. More simple yet surprisingly quick things that can...

In recent research, Channel Factory, a global technology platform, asked more than 1000 US consumers to share their YouTube activity in the recent weeks of social distancing as a result of the COVID-19. People are flocking to YouTube for uplifting and mood-enhancing content. 80% of respondents go to YouTube to improve their mood. 69% find the platform’s content more uplifting than other channels. Over 70% of respondents want ads that both boost and align with their mood. Channel Factory Consumer Survey...

30-second summary: Some companies need more money to spend on acquisition, while others see SEO as the solution to all their revenues challenges. That’s why companies often think about hiring SEO agencies before moving into CRO. If you are in doubt because your traffic is low or because of any other reason, get in touch with a CRO agency to determine if any CRO work can be done on your website, or if you still need to generate...

30-second summary: Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers. According to research, 92% of your website visitors don’t have any intentions to buy. What’s even more alarming is that most users will leave your website after 10 to 20 seconds. Websites with the best conversion rates are simple, easy to navigate, consistent, accessible, and user-centric. Read on...

Over the past couple of weeks, paid search specialists Adthena have been sharing[1] some fascinating insight into how the coronavirus pandemic is affecting the paid search sector in markets around the globe. I spoke to Adthena’s VP of marketing Ashley Fletcher about the questions C-level executives are asking, their plans in the short and longer-term, and what he is observing in the data. We’re past the shock stage C-level executives now want to see the lay of the land...

As a small business owner, the speed at which your website loads may not be at the top of your list of concerns. However, site speed can actually be the difference between you gaining or losing a customer.  Think about it. We’ve all had the experience of clicking a link to a site, only to find it taking a few seconds too long to load, leading us to visit another site instead. In fact, 47% of consumers...