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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 25)
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30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares a five-step guide to help you with an SEO-friendly content creation process that wins in SERPs. Content marketing and SEO are like a sailboat and...

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30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep on top of content, evolve your strategy with the changing needs of your clients, be useful, creative, and engaging.   Five ways to get through B2B digital...

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30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning...

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30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should know about.  Not only does it improve UX and conversions but literally shows us what’s missing in our content strategy and product range. CRO Expert Marco Bonomo reveals the top eight tips on internal site search optimization. Making content easy to access and discovering content gaps are one of the greatest challenges in SEO. Aside from that, an under-optimized UX...

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30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.  In B2B combined search averages 76% of traffic.  Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer...

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30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.  Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s a difference between a regular content marketing team and a high-performing content marketing team.  The former creates, promotes, and distributes content. The latter creates, promotes, and...

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30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers how you can frame, promote, pitch, and sell your content. As content marketers, we know that the purpose of our content should always be to...

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30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads. In-game, native ad formats coupled with personalization may be potentially useful for the ad block problem resolution. Online advertising brings profits to a large number of digital...

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30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers More details on why marketers can’t afford to miss this golden opportunity Artificial intelligence (AI) has long...

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30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to launch something new. In-stream, shoppable, vertical, and short video formats are gaining momentum as social media traffic volumes are peaking. CEO of SmartyAds, Ivan Guzenko shares...

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