Keyword research guide: Using Google Keyword Planner’s historical insights to identify emerging and trending topics
30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner. Using the Keyword Planner, we can see the monthly search volume – not just averages – all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and...