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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 22)
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30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this period? According to GoGulf, 46% of all Google searches are of people searching for local information, and 86% of people look up the location of a business on Google Maps. If Local SEO is that effective, what...

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30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as the solution for product exposure. We’ll examine the concept of high powered influencers and case study successful influencer promotions. What is influencer marketing and why should your brand rely on it? To adequately take advantage of influencer marketing we’ll go through the best ways to partner with influencers and understudy...

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30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of Google searches may look like. These changes have allowed Google to finally make some headway in combining two essential but vastly different needs of its users, that is, personalization and diversity of results. The new additions to the...

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30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made changes to Google My Business to help companies navigate through this difficult time. Facebook created a coronavirus information centre that has been added to the...

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30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there is something businesses of all sizes can do to thrive in this new environment. Before discussing in detail the intricacies of branding for the...

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30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to hit $15 billion in 2022, according to pre-pandemic forecasts. However, COVID-19 has skewed the current picture for influencer marketing.  To better understand what survival looks like, we’ll examine two distinct brand scenarios that enterprises are...

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30-second summary: Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time people spend on the internet in general. PPC ads are relevant more than ever. In this article, you’ll find the most common errors in contextual advertising and get practical recommendations on setting up effective PPC ads. Coronavirus and related quarantine measures led to an increase in online sales, the amount of video content consumed, and the time...

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30-second summary: Freelancers are responsible for handling every aspect of their business to see growth – and digital marketing helps boost business growth.  Your freelancing career involves marketing yourself while also handling client relationships. For different stages of the client journey, you need to stay organized, send relevant emails, and think creatively about what you have to offer. Digital marketing opens opportunities for you to market your freelance business with the best possible website content, start new client relationships, reassure...

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30-second summary: Anyone working in enterprise SEO in 2020 will have encountered this web architecture scenario with a client at some point. Frameworks like React, Vue, and Angular make web development more simply expedited. There are tons of case studies but one business Croud encountered migrated to a hybrid Shopify / JS framework with internal links and content rendered via JS. They proceeded to lose traffic worth an estimated $8,000 per day over the next 6 months… about...

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30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you learn more about your biggest competitors, their performance the past months, their audience and whether there had been any big changes to their results. A...

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