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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 21)

30-second summary: Social media apps, online games, streaming content, and other digital media content together have managed to take away the maximum share for the time users are spending in the Lockdown period.  Ecommerce is the “new normal”, we will see a huge shift in the buying-selling sector after the world has recovered from COVID-19. Apps and services with a subscription model are seeing a rise in their revenue. As per a report by the Guardian for the UK, Facebook has witnessed 300 new local Coronavirus support...

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes.  Ensure your ad copy is appropriate for the landscape....

30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can significantly improve your conversions. Let’s have a look at five quick and lesser-known ways to speed up ecommerce conversions. The retail ecommerce revenues are predicted to grow to $4.88 trillion in 2021. But many ecommerce stores struggle to boost...

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of...

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink analysis remains the most important step to organic visibility. However, everyone in our industry keeps facing the same question again and again:...

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the industry dynamics. Today, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now...

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform. Twitter further donated a million dollars to support journalism during the pandemic. More details on all these and a list of reliable Twitter accounts you can follow for accurate...

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them. Will you get penalized if you use PBNs? Should you consider using...

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.  Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.  Several free resources are available to analyze SEO and websites. You can use them to make changes and improvements so that during lockdown your business continues to...

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending. In this post, we’ll take a look at the current state and how businesses will need to adapt their ecommerce...