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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 21)

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money. Statistics show that only 43% of B2B companies measure content marketing ROI. A shocking 27% of B2B marketers say they do not know how to...

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain new ideas and understand what already resonates with your audience. When pitching content to writers, highlight the key emotional takeaways so reporters glean them quickly. Yes, content...

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even more benefits, in the long run. Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your...

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local SEO strategy. For many companies, an effective SEO strategy for local business is the key factor for increasing revenue from high converting traffic. Local SEO...

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to get the most specific and clear answers from your survey respondents. Get granular. When writing surveys, draw connections. How might one question relate to other...

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since 2017, and it currently has more than one million active websites.  It offers a great backend administration that can be tailored. More important, it’s...

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021. But how exactly can you use podcasts to boost your internet marketing campaign? How can...

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There are a common set of guidelines to follow when looking to obtain backlinks. However, these guidelines are often breached, impacting a sites ability to get more...

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.   Budgeting is a crucial part of any marketing strategy. Because of the growing benefits of using big data to bolster marketing strategies, expenses spent on analytics are expected to climb 200% over the next three years. Here’s a quick look at 10 ways that...

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through the calculations for each of the metrics. There are three common ways to measure brand health – focus groups, questionnaires, and social listening tools. Brand health...