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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 20)

30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads. In-game, native ad formats coupled with personalization may be potentially useful for the ad block problem resolution. Online advertising brings profits to a large number of digital...

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers More details on why marketers can’t afford to miss this golden opportunity Artificial intelligence (AI) has long...

30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to launch something new. In-stream, shoppable, vertical, and short video formats are gaining momentum as social media traffic volumes are peaking. CEO of SmartyAds, Ivan Guzenko shares...

30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups.  There are several benefits schema markups provide to your overall SEO rankings.  Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page.  Google has outlined which pages are eligible and which are prohibited from showing up as featured snippets in Google.  FAQ schema markup added to quality, in-depth content can help to quickly improve your SEO score.  Co-founder...

30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month.  Success indicators: Stability to scale to 8+ million user sessions per month with a monetization increased 8.5 times. The Brand: Digital Publisher in Need of scaling The project is a digital publishing platform, based on WordPress,...

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown.  Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces have quickly adapted their communication to these shifts. Read on for some refreshing insights and lessons that will help your brand pivot successfully in...

30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that it is necessary to adapt as much as possible to new conditions not to lose current customers and quickly return to pre-quarantined indicators. Some respondents...

30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation.  The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page.  Improving the quality of content and backlinks are prime ranking factors that influence the placement of a page in a search result and can be done in a variety of ways.  Founder of Digital Ducats Inc, shares in detail 10 different...

30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. As previously reported, these zero-click searches account for just shy of 55% of all Google search results, outdoing organic results altogether.  Zero-click search is not as much of a hurdle as you might think. Chief Executive at Go Up Ltd, Edward Coram James shares more about how you can tailor your search strategy to...

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”. Have a purpose – be a human. Social media is where your brand can spread its wings as real people and share data-driven advice, what you see in the industry, and how you’re overcoming challenges, and how your audience can too. Make...