The ongoing race between ad blockers and ad tech: Who’s winning?
30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads. In-game, native ad formats coupled with personalization may be potentially useful for the ad block problem resolution. Online advertising brings profits to a large number of digital...