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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 19)

30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a structured and repeatable process for gaining those positions. Ahref’s Mark Webster shows you how to analyze and create featured snippets. The trick is being able to get featured snippets is using a structured process. One that you can repeat over and over again....

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational as compared to traditional search. As per ComScore[1], by 2020, 50% of all searches will be voice searches. Google[2] also reports that 27% of online users are...

30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared. There are a few considerations before using super-resolution, including the impact it can create for on-site speed. Fractl’s VP of Creative, Kristin Tynski, shares a concise instructional guide to help you understand super-resolution and how you can apply it to your images. Find out how...

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of the techniques that app owners and developers used to optimize their mobile for keywords. After that, you need to measure campaign success by monitoring some...

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your content is to promote and distribute it across various channels. Directive’s Content Writer, Izabelle Hundrev, shares five creative content promotions strategies that SaaS marketers can...

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic. Principal and senior digital marketing consultant at Webbiquity LLC, Tom Pick shares a nine-step...

30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem. Content distribution is one of the most straightforward things to analyze, look at website traffic, and backlinks. Content conversion is more tricky to analyze, but you can use customer journey mapping and Google’s Attribution report...

30-second summary: Twitter has unveiled a new Voice Tweet feature, an exciting new way for brands to connect with fans and followers by leveraging the power of the human voice. Voice Tweets can add context and nuance that strictly visual language can’t capture. Voices.com’s CEO David Ciccarelli shares five tips for building a strategy that caters to audiences’ ears, not just their eyes, and creating successful Voice Tweets. In a 2009 interview[1] with the Los Angeles Times, Twitter co-founder Jack Dorsey...

30-second summary: Display and video advertising already have tactics that can be highly effective in a cookie-less world. Contextual advertising is going to rise, as users will be in the right state of mind to interact with the brands’ ads. Content sponsorship is going to build strong relationships between brands and consumers, as the values and purpose of each brand will be transmitted to the audience in a non-aggressive sales-y way. Channel integration can become the norm as channels can...

30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience. Ignite Digital is reminding us of the importance of understanding how keywords work. It’s not enough to pick the most popular keyword and add it throughout your text. By not adding meta tags, you are reducing your chances of getting your content ranked and...