Ecommerce marketing this Independence Day will be tricky: Four must dos
30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests. People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and empty platitudes, how can businesses walk the walk? Evelyn Johnson discusses how businesses need to keep peoples’ sentiments in mind as...