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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 19)
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30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and empty platitudes, how can businesses walk the walk? Evelyn Johnson discusses how businesses need to keep peoples’ sentiments in mind as...

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30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.   Nick Chasinov, founder and CEO of Teknicks, shares three tactics you can use to support your SEO strategy this year. SEO is alive and well, but it has definitely changed over the years. If your search strategy hasn’t...

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30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert at 5.3% or higher relative to the average conversion rate of 2.35%- it pays to optimize your landing page. The anatomy of a landing page...

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30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares a five-step guide to help you with an SEO-friendly content creation process that wins in SERPs. Content marketing and SEO are like a sailboat and...

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30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep on top of content, evolve your strategy with the changing needs of your clients, be useful, creative, and engaging.   Five ways to get through B2B digital...

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30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning...

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30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should know about.  Not only does it improve UX and conversions but literally shows us what’s missing in our content strategy and product range. CRO Expert Marco Bonomo reveals the top eight tips on internal site search optimization. Making content easy to access and discovering content gaps are one of the greatest challenges in SEO. Aside from that, an under-optimized UX...

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30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.  In B2B combined search averages 76% of traffic.  Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer...

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30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.  Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s a difference between a regular content marketing team and a high-performing content marketing team.  The former creates, promotes, and distributes content. The latter creates, promotes, and...

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30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers how you can frame, promote, pitch, and sell your content. As content marketers, we know that the purpose of our content should always be to...

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