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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 18)

30-second summary: COVID-19 has kept consumers in their homes, which has led to significant spikes in internet use and companies scrambling to digitize in order to meet customers where they are. The ability to quickly develop digital capabilities will continue to be critical for meeting customer needs and ensuring organizations’ survival. To remain competitive, companies must enhance the digital customer experiences they offer through upgraded social media, optimized conversion, strategies, better marketing research, an effective internal website search, and fresh...

30-second summary: WeChat, a widely-used Chinese app, provides users with a variety of features including messaging, shopping, and more, inevitably affecting the search landscape with the abundance of data and content it provides to users. Chinese users are stepping away from using traditional search engines, and instead, are leaning on searching within one-stop apps that are more tailored to their search queries. Many companies like Bytedance and Alipay are increasingly trying to make their mark in search by creating...

30-second summary: Partial match domains refer to when your domain name has partially included the main keyword that you are trying to rank for. There are many aspects that make it different from how the exact match domain works. Tudor Lodge Consultants share a quick guide to help you succeed at partial match domains, understand the caveats, and optimize effectively. Partial match domains refer to when your domain name has partially included the main keyword that you are trying to...

30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video carousel is quite doable and doesn’t require months of work or waiting. All you need is keyword research and video page optimization. YouTube is one...

30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands. Beyond creative users and an open, democratized essence, TikTok is designed for the user. CEO and founder of Heartbeat, Brian Freeman, dissects the TikTok algorithm and...

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing? Ali Faagba discusses the challenges of inbound marketing and the how-to solve them The first rule in the 22 Immutable Laws of Marketing is to be the first. But what do...

30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO. Crawl budget is one of the most underrated concepts in SEO. Although most people might have heard of crawl budgeting, they might have considered using it, to begin...

30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal. SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no. Unlike paid...

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. More on Top of the Funnel (ToFu),...

30-second summary: The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans. Because of their outstanding abilities, the use of artificial intelligence-powered machines is growing exponentially. These machines possess the ability to read and understand the text, hear sounds, and understand them, see and identify images and even move flawlessly around obstacles just like humans. AI...