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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 18)
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30-second summary: Although Google’s updates have downplayed the importance of keywords, they are still important in your SEO strategy. It’s not enough to create content and stuff it with keywords to engage your target audience. Ignite Digital is reminding us of the importance of understanding how keywords work. It’s not enough to pick the most popular keyword and add it throughout your text. By not adding meta tags, you are reducing your chances of getting your content ranked and...

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30-second summary: Google search trends show that there have been big increases in Google searches for certain phrases over the last few months. Some were expected, such as “virtual meetings”, others less so – one of the more troubling Google search trends was “get away with murder”! A lot of people were looking for physical comfort – everything from “chocolate” to “hot tubs”. Others sought an emotional or spiritual connection, including “virtual dating”, “prayer” and “virtual churches”. Head of Digital Marketing...

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30-second summary: Google’s technological edge has always come from its computational power. This edge is no longer special. AWS, Microsoft, and other cloud services now give us access to essentially unlimited computing power on demand. Generative Pre-trained Transformer 3 (GPT-3) technology is the largest most advanced text predictor ever. It will eventually be available as a commercial product. We may see big players like Apple enter the search engine market. Founder and CTO of LinkGraph gives you foresight into the sea...

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30-second summary: Instagram uses an ever-changing, machine learning-powered algorithm to customize and arrange posts in user feeds.   Ever since the platform left the chronological feed behind and moved to the algorithmic feed years ago, marketers, content creators, and users alike have been speculating on what exactly determines which posts make it to the top. There are six key factors that the Instagram algorithm relies on to determine which posts should appear first: interest, relationship, recency, frequency, following, and...

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30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about each enterprise targeting the maximum interested audience as the center of its campaigns. Indeed, audience targeting has become a common measure to enhance enterprise marketing campaigns. Co-founder and Director of eSparkBiz Technologies shares all the tricks and tips to use in-market audiences for better search campaigns. Audience targeting refers to establishing...

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30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. [1][2] Built-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business? Content Media shares six SEO tips retailers can use to boost reach and sales.  An excellent way for you, as a retail business, to reach more customers is to have built-in SEO tools in...

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30-second summary: Search marketing is evolving at lightning speed alongside the consumer.  One company’s challenge can be another’s opportunity.  Activating search and market insights has become mission-critical for brands.  Brands need to stay on top of what’s happening with both the consumer and the SERP.  Creating and optimizing content that enhances a consumer’s experience is key.   Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.  Late in 2019 and just around...

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30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your brand is undoubtedly a tedious task. So how do you stand out? Co-founder and Director of eSparkBiz Technologies, Harikrishna Kundariya shares the super six of LinkedIn...

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30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore the different benefits of integrating AI into their marketing strategies. AI can transform performance marketing by making the most of all available data. The...

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. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema markup can really help optimize event web pages so they show up on search results pages.  Superb Digital’s Managing Director, Paul Morris shares a comprehensive...

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