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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 17)

30-second summary: To make Adobe findable via non-Adobe keywords, Thesis created over 100 helpful, entertaining, professionally informed, SEO-rich articles to draw people closer to the brand. Thesis’ writing director, Tyler Stenson describes a very interesting process of how they worked with Adobe to create valuable, engaging, and unique SEO content. This article serves as a great focal point on how to create helpful, entertaining, professionally informed articles that actually build relations and help people reach their goals.   Adobe is the industry...

30-second summary: Choosing the right content management system (CMS) to support your content and marketing goals is a big undertaking. A good CMS should be here to support your SEO objectives.  The selection includes looking at factors such as budget, the purpose of your website, and the technological capabilities of who will be using the CMS.  The biggest challenges with CMS often relate to a lack of flexibility to deal with dynamic changes in markets and consumer demand. This is an area where AI needs to help.  Your CMS...

30-second summary: Link building is one of the most crucial yet most difficult aspects of SEO but testimonial link building can solve that problem for you. Testimonial link building is seen as a great way to harness this raw strength of positive experiences by customers.  Giving a testimonial to a company you have availed service from or purchased from can be a great way to get a link back to your site.   It’s such a simple and straightforward method, which may be one of the reasons  why your business should implement testimonials...

30-second summary: If a site has never been promoted, there have been no SEO audits and there are a lot of errors in code, then link building will not help. If the company is set up to work in messengers, it can receive subscribers – even without the support. SMM is less about direct sales and more about building a link between user and brand, and content plays a primary role in this. The main task now is to build an approximate plan to get back to the world and maintain feedback with clients and the team. In this article, we discuss marketing strategies during COVID-19 on the lines of contextual advertising, SEO, email, social networks, and more. Not everyone was as lucky in the pandemic as mask manufacturers, food delivery companies, Zoom, and others. The offline business had to decide: either to quickly move all the work online or limit the business in all directions. In this article, we will discuss marketing strategies during COVID-19.  Simply moving to the Internet is not enough: you need to understand what you are doing, and under the influence of coronavirus, marketing strategy is changing rapidly. I am going to explain what happens with contextual advertising, SEO, messengers, email, and social networks.   You’ll find out: How the demand structure in these channels is changing,  How to work with them now,  Whether marketing can be paused without affecting the company,  Which marketing strategies are best to choose, even if there’s a shortage of money.  PPC marketing in COVID-19 times The trend in the PPC is as follows due to the decline in demand in...

30-second summary: A customer journey map is a visual representation of every interaction between you and your customers. Proper customer journey mapping can make a huge difference in conversions and help you create a more customer-centric marketing strategy. Customer journey mapping starts with identifying your user personas. This way, you’ll know exactly which customer segment to market. Next, you identify and map out every touchpoint or experience along the customer journey. This will help you learn and later predict...

30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of the strategy. Less than half of small businesses (45%) invest in PPC. PPC and SEO content marketing can bring in more leads by capturing more quality...

30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful. As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve...

30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns towards.  Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business. Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good. When we build marketing campaigns, we use a number of metrics to measure success, from the extent...

30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building. More insights on what makes them unique and the most preferred link building platforms across the globe. The hyperbolic title of this article is a conclusion I’ve come to after interviewing 39 people – with titles ranging from Marketing...

30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads. Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time. In recent years, Instagram has quickly become a platform that creates and garners social media leads. Research...