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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 16)

30-second summary: A backlink is a link that directs visitors from another website to yours. Obtaining backlinks is fundamental to improving your sites search engine ranking, the best ranking sites have thousands of backlinks. While backlinks are important, they are not easy to get and the outreach process can be timely and expensive. There are a common set of guidelines to follow when looking to obtain backlinks. However, these guidelines are often breached, impacting a sites ability to get more...

30-second summary: Bear in mind that no marketing strategy has ever succeeded without the complex mix of data analysis and smart budgeting decisions. Marketers face the tough challenge of data-driven decision-making to craft the most profitable and effective marketing plan possible.   Budgeting is a crucial part of any marketing strategy. Because of the growing benefits of using big data to bolster marketing strategies, expenses spent on analytics are expected to climb 200% over the next three years. Here’s a quick look at 10 ways that...

30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through the calculations for each of the metrics. There are three common ways to measure brand health – focus groups, questionnaires, and social listening tools. Brand health...

30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.   Shortly afterward, Google made further amendments to all three links.  This article breaks down where things currently stand.   Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility.   Whether you’re an SEO newbie or a seasoned pro, we’re sure you’re familiar with the cardinal rule of the game:...

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates. Don’ts include pretending nothing is going on, posting irrelevant content, abandoning your existing SEO strategy, or giving up. VP of sales and marketing at Strategic Sales & Marketing, helps you achieve SEO value while maintaining...

30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social media marketing (SMM). Consumer behavior has changed drastically. We all see a different consumer today.  The pressing question remains, “What strategies should digital marketers follow?”   Co-founder of Lbswebsoft gives you a quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus...

30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on the aesthetic look of a website, and SEOs focus on optimizing the site for search engine rankings, the desired result is the same – a site that gives visitors what they want and helps your business grow. SEO Expert at UENI, Javier Bello discusses how SEO and web design...

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in the sports ticketing industry, the top factors that correlated with good rankings were long-form landing page content and high domain authority. Given Google’s guidance about...

30-second summary: Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. This focused strategy will help you perform more successfully against bigger domestic companies with unrestricted capital. Jackson Keil shares 10 highly effective ways to successfully complete your local online SEO. In comparison to a national level, local SEO is relevant for smaller enterprises operating at a regional level. Although the focus of national SEOs is on rankings across the country, priority should also be...

30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but actually managed to attract new audiences through their intelligent use of content marketing.  CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown. The COVID-19 pandemic and subsequent lockdown restrictions...