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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 15)

30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore the different benefits of integrating AI into their marketing strategies. AI can transform performance marketing by making the most of all available data. The...

. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak.   As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema markup can really help optimize event web pages so they show up on search results pages.  Superb Digital’s Managing Director, Paul Morris shares a comprehensive...

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. You can enable value stream management by defining real-time metrics, creating a value stream map, enabling cross-team collaboration, connecting different processes, and automating the workflows. With...

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money. Statistics show that only 43% of B2B companies measure content marketing ROI. A shocking 27% of B2B marketers say they do not know how to...

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain new ideas and understand what already resonates with your audience. When pitching content to writers, highlight the key emotional takeaways so reporters glean them quickly. Yes, content...

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even more benefits, in the long run. Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your...

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local SEO strategy. For many companies, an effective SEO strategy for local business is the key factor for increasing revenue from high converting traffic. Local SEO...

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to get the most specific and clear answers from your survey respondents. Get granular. When writing surveys, draw connections. How might one question relate to other...

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since 2017, and it currently has more than one million active websites.  It offers a great backend administration that can be tailored. More important, it’s...

30-second summary: The drive to be more productive, the thirst to learn something new – these are the primary reasons behind the rising popularity of podcasts. One in every four Americans over the age of 12 listens to podcasts religiously.  Podcasts’ share of the ear is projected to increase by 120% in the next few years, with the total number of listeners exceeding 100 million by 2021. But how exactly can you use podcasts to boost your internet marketing campaign? How can...