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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 14)

30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo chambers if relied upon solely. Marketing innovation comes not by reading the work of others, but by continually testing and trying new approaches to age-old problems. Sarah Fruy explores new testing strategies marketers can explore in order to maximize the value of their funnels. If more...

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts. Creating empathetic and emotionally-driven content will be more likely to appeal to audiences during these times. The potential for future lockdown measures will see a potential increase in the demand for video content, particularly tutorials...

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number. Your marketing strategy can help make the transition easier for your customers, too, as you can notify them of the change ahead of time. The key goal in addition to retaining your ranking should be to not lose the trust of...

30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. Michael Hussey, President of StatSocial, discusses how the demise of the cookie presents opportunities for consumers and data-dependent organizations. COVID-19 is still dominating business headlines, but inside the digital marketing...

30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the bounty of qualitative data that’s available around “low to no volume terms” can illuminate a host of new opportunities. Jack shares a few tricks and recommendations for getting started with a more qualitative keyword research approach. Analyzing search volume figures from tools like Google Keyword Planner is a core...

30-second summary: Most content marketers focus on creating blog posts and writing guest posts to improve SEO rankings. This approach overlooks the value of insightful content as a sales resource, especially for B2B firms. What type of content works best for sales prospecting. Examples of content and an overview of how to create your outreach list. An overview of two campaigns where blog content was used to generate leads for an SEO agency. Included in the overview are email...

30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. The market is currently dealing with many potentially brilliant content creators having cold feet when thinking of launching...

30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured. To capture more video-driven featured snippet opportunities, create a video version for each keyword-driven content asset you create. There are tools that make video creation quite scalable. Those include online video creators and Zoom. Regardless of how you create those videos, make sure there’s a meaningful...

30-second summary: SEO strategists focused on link building often forget that it’s much easier to optimize their existing link equity than it is to build more. Large enterprise and ecommerce websites with thousands of landing pages often spread PageRank too thin, sending link equity to pages that are unlikely to ever rank. SEO strategists can achieve dramatic ranking improvements by changing the internal linking profile of their websites to concentrate more PageRank on their highest-value landing pages. An iterative approach...

30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike. Digital Turbine Media’s Executive Vice President shares the top six trends to expect as...