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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 13)

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice...

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has...

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids...

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing...

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on...

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience. Here we discuss three...

30-second summary: Consumers expect ≈ and apps to respond quickly. Each second of delay can cost $100K in lost revenue for brands. There are tools to help understand a page’s overall speed. Looking at the relationship between page speed and SEO ranking shows that having a faster performing site/page does impact ranking in a positive way, albeit slightly. As marketers look for additional data points about why they should prioritize page speed, Jason Tabeling highlights the data and how...

30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo chambers if relied upon solely. Marketing innovation comes not by reading the work of others, but by continually testing and trying new approaches to age-old problems. Sarah Fruy explores new testing strategies marketers can explore in order to maximize the value of their funnels. If more...

30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts. Creating empathetic and emotionally-driven content will be more likely to appeal to audiences during these times. The potential for future lockdown measures will see a potential increase in the demand for video content, particularly tutorials...

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number. Your marketing strategy can help make the transition easier for your customers, too, as you can notify them of the change ahead of time. The key goal in addition to retaining your ranking should be to not lose the trust of...