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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 12)

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing? Ali Faagba discusses the challenges of inbound marketing and the how-to solve them The first rule in the 22 Immutable Laws of Marketing is to be the first. But what do...

30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO. Crawl budget is one of the most underrated concepts in SEO. Although most people might have heard of crawl budgeting, they might have considered using it, to begin...

30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal. SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no. Unlike paid...

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. More on Top of the Funnel (ToFu),...

30-second summary: The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans. Because of their outstanding abilities, the use of artificial intelligence-powered machines is growing exponentially. These machines possess the ability to read and understand the text, hear sounds, and understand them, see and identify images and even move flawlessly around obstacles just like humans. AI...

30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation. The outbreak[1] of COVID-19 has led global businesses to a scenario where business continuity has severely...

30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, but after the effort, it’s cost-effective and sustainable. All in all, SEO should be prioritized if you’re focused on the longevity of your company’s marketing...

30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot. It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles. Sprinkle in a bit of slow page load time, and you could be missing out on a ton...

30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a structured and repeatable process for gaining those positions. Ahref’s Mark Webster shows you how to analyze and create featured snippets. The trick is being able to get featured snippets is using a structured process. One that you can repeat over and over again....

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational as compared to traditional search. As per ComScore[1], by 2020, 50% of all searches will be voice searches. Google[2] also reports that 27% of online users are...