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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 11)

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away...

30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are...

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses...

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these obstacles. MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement. In today’s digital...

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt and frustration. Mention of blog on your customized 404 error page promotes your intellectual prowess for possible users who might be interested in your content. Amanda Jerelyn...

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the elements of viral content and how brands can achieve it. George Miller, famously known as Joji is one of the fastest rising musicians. He’s the first...

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient. These are categorized into extensions for – Productivity,...

30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant website helps more people than those covered by ADA. There are many SEO benefits such as increased visibility on google image searches, and featured snippets. Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites help with ADA compliance and further improve your website’s overall search presence.” The four best ways to make your website ADA-compliant with a clear outline of...

30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features. If you want to promote your business, there are multiple paid advertising options. You can run branded hashtag challenges, brand takeovers, and infeed content ads. Influencers are a big deal on TikTok. By partnering with influencers, you...

30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile. Starting in 2021, any news webpage can become a “Top Story”. Combining AMP’s privacy concerns and cost of operation might mean that AMP will disappear within a couple...