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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 11)

30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air fryers to buy. Many consumers will probably encounter inauthentic or illegitimate reviews without knowing it. Fake reviews exist on all the major platforms; it’s really just a question of degree. And it’s a growing problem. Trafficking in fake reviews is a bad idea for...

30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link acquisition needs for target SERPs. Holiday-related URLs on your site are not temporary. They should be evergreen components of your year-round organic strategy. Tap into the previous year’s Google Search Console data. Identify holiday-related terms you’ve surfaced for and make sure you have intent-aligned pages...

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch. Media Relations Lead Nicole Franco shares personalization tips and tricks on sending both professional and personalized media pitches. Marketers who strive to build backlinks and brand awareness often engage in digital PR.  But...

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, and the industry has been in a panic. VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world. Facebook...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing the lowest amount of clicks. 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it. Featured snippets are probably the first thing people...

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your...

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand...

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security, and mobile-friendliness. To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.). Avoid pop-ups and whole screen banners that restrict the visitors’ access to content. The newest search ranking benchmark that’s cooking in Google’s development lab is the Google page experience metric.  In short, this...

30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties. Negative SEO can be remediated through manual outreach or Google’s disavow tool, but high-quality link building campaigns are the best way to minimize the impact of...

30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition. In the following guide, I will take you through every step of creating an enticing expert...