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SEO Web Design, LLC / Articles posted by Search Engine Watch (Page 10)

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream level perspective for your digital strategies. Know how CMOs can find value in SMM efforts, conduct market analysis, and run social media campaigns that actually...

30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership crises we’ve seen throughout 2020, brands are being challenged now to rise up and rethink ‘business as usual’. Unprecedented shifts in consumer expectations and behavior, placing digital...

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch UX. In this post, we’ll discuss four core elements you must optimize to gratify both human visitors and search engine crawlers so as to...

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your website. However, there are some Google Analytics features that are underrated. Many digital marketers don’t recognize them and what they are capable of doing to...

30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie...

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, improve site speed by using affordable options such as cloud storage and AMP. User-generated content makes your brand more personable. Engage with your audience by...

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected link building methods[1], that can give you a competitive edge in Google ranking. It is often called forum or community marketing because that’s where those backlinks come...

30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security. The “site not available” warning, the presence of strange JavaScript code, not working login credentials and frequent error messages can be the warning signs of a cyberattack on your website. Making security checks a...

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different campaign types besides the traditional search and display campaigns, and are seeing good performance with Discovery Campaigns. In the wake of the changes Google...

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is to blend long-term strategies with short-term tactics that will generate quick wins. If you’ve spent any time experimenting with SEO, you probably know that links are...