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SEO Web Design, LLC / Articles posted by Search Engine Roundtable (Page 56)

Google announced[1] last night that those running WordPress site can now install Google's Site Kit with ease. Site Kit gives you data from Search Console, Analytics, AdSense, PageSpeed Insights, Tag Manager and Optimize - assuming you use all of those features - directly in your WordPress console. To add this to your WordPress configuration, you can download it over here[2]. To install this from within WordPress, go to Plugins and click Add New. then search for Site...

Joost de Valk from Yoast SEO, who has a wealth of access to tons of SEO data, asked Google on Twitter[1] "did Google roll out a change in video snippets? We're seeing video card and snippets in the normal search results for loads of sites that didn't have them a while ago." Google did not respond but the tracking tools do show some fluctuations in the video boxes. It seems to me that Joost is saying sites...

Danny Sullivan, Google's Search Liaison, posted a selfie with him and Bert from Sesame Street on Twitter[1]. Danny wrote "Just checking that BERT is working OK. Says he's good." I assume the rest of the conversation was confidential but I am glad Danny is checking in on us. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google: There Are No BERT Values Or Scores[2]Danny Sullivan from Google said on Twitter that BERT does not assign values or scores to specific pages or web sites. It doesn't work that way. BERT is simply (well, not so simply) about Google understanding languages better. Danny wrote...

Google announced[1], ten days after it launched[2], a new beta called lead form extensions. This gives customers who click on your ads a faster way to give you their information, so you can follow up with them later with more details. Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile...

Danny Sullivan from Google said on Twitter[1] that BERT[2] does not assign values or scores to specific pages or web sites. It doesn't work that way. BERT is simply (well, not so simply) about Google understanding languages better. Danny wrote "BERT doesn't assign values to pages. It's just a way for us to better understand language." Here are Danny's tweets: BERT doesn't assign values to pages. It's just a way for us to better understand language. — Danny Sullivan (@dannysullivan)...

Earlier this year[1] Google added short names[2] as an option for businesses in Google My Business. So if you wanted to give someone a quick way to see your business on Google Maps you would send them g.page/[yourcustomname]. Now this short name shows in the about tab in your Google My Business listing. Here is a screen shot: Joy Hawkins in the Local Search Forums[3] said "I have no idea how many people even click on this tab,...

Google's John Mueller was asked if Google would add to Google Discover traffic a referrer that shows that click as coming from Google Discover versus Google search. John said no, Google has no plans on doing that. He said you can get to the data within Google Search Console's Discover reports[1]. Those Discover reports are awesome but yea, it would be nice to see Discover traffic from a referrer so you can do more with it in...

Google posted another #AskGoogleWebmasters video, this one on site speed and this one is different. It is (1) much longer than the average #AskGoogleWebmasters video and (2) it has both John Mueller and Martin Splitt from Google in the video. The truth is, this video does not have anything "new" that we have not covered here. But it was done very well and can be a great refresher on how Google sees site speed. Why you should...

Today is Halloween and Google calls it Googleween for some reason, I don't get it really, do you? :) In any event, here is a photo of a location around the GooglePlex where Google set up some props. This was shared on Instagram[1] with additional photos. This post is part of our daily Search Photo of the Day[2] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^ Instagram...