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SEO Web Design, LLC / Articles posted by Search Engine Roundtable (Page 5)

Google's new ranking algorithm that launches next year, the Page Experience Update[1], has metric named CLS, Cumulative Layout Shift. It checks to see if things on the page jump around as it loads. Philip Walton, a Senior Developer Programs Engineer at Google, said that this is measured throughout the entire lifecycle of the page. He said this during the web.dev Live event at the 1 hour and 57 minute mark[2]. "CLS measures layout shifts that happen during...

We've seen some photos of the actual Google New York LEGO micro kitchen[1], in fact, I've been in it a few times. But here is the sign for it that hangs not too far from the LEGOs. Notice it is in 4E202. This was posted on Instagram[2]. This post is part of our daily Search Photo of the Day[3] column, where we find fun and interesting photos related to the search industry and share them with our readers. References^...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable[1] and other search forums on the web. Search Engine Roundtable Stories: Google Promoted Governmental Web Sites In Its Latest Algorithm Update? The Federal Update.[2]On June 23rd we reported about a big Google algorithm update. It seemed pretty big based on the chatter and the tracking tools. But it was not as big as a core update. After about...

Yesterday Google has removed the "Sponsored" label on the Google Shopping Ads and replaced it with the black "Ads" label[1] you see on normal Google Search Ads. Ginny Marvin from Search Engine Land said this is "streamlining" the ads label[2]. Here are before and after screen shots that I saw myself on the desktop results. Old "Sponsored" Google Ads Label (click to enlarge): New "Ads" Google Ads Label (click to enlarge): Ginny also produced an excellent history of Google Ads...

In the newly updated Bing webmaster guidelines[1], Bing disclosed how it ranks content in the Bing search results. Well, it doesn't disclose the exact ranking formula, but it does describe that it uses these areas for ranking; relevance, quality & credibility, user engagement, freshness, location and page load time. As I covered[2] in my Search Engine Land story, Bing wrote "please note that Bing's complex ranking systems use many criteria to deliver search results, and the relative...

Bing has spent the past year working[1] on revising the Bing Webmaster Guidelines and now it is live. The prior version was from the original 2012 version[2] but now, it has been almost completely revamped. You can check out the guidelines over here[3]. Christi Olson, the Head of Evangelism at Bing, said on Twitter[4] "We sought to modernized the guidelines to provide more clarity and easy to understand insights on how Bing discovers, indexes and ranks content." It's official,...

On June 23rd[1] we reported about a big Google algorithm update[2]. It seemed pretty big based on the chatter and the tracking tools. But it was not as big as a core update. After about a week, we are now seeing reports from folks in the SEO community that this update may have had a stronger influence on governmental web sites. Should we name it the Google Federal Update or something like that? Probably not, it was...

Google released the first video[1] in part two of the SEO Mythbusting series. It starts with Martin Splitt of Google sitting down and talking with Sandhya Guntreddy of Bing. In short, they talk mostly about SEO community related topics. The video talks about the common SEO questions both Bing and Google get from the SEO community. It talks about various trends in the SEO community. How Bing Webmaster Tools integrates and works together with Google. My two...

Google is testing a new way of displaying the images in a Google local business knowledge panel listing. Google is using the stories view, where it plays the image like a slideshow story book. I personally cannot replicate this but here is a GIF of it in action from Ric Rodrigue on Twitter[1]: I am not sure how much I like this. It feels too Instagram like or story like from social media platforms. Forum discussion at Twitter[2]. References^ Twitter...

Here is another photo of a different construction worker at the new Google mega campus near the current GooglePlex. Before we saw a video of a worker operating a digger[1], here is one working on the building and structure itself. This was posted on Instagram[2] - of course, it is rare to see anyone working inside the Google offices now. This post is part of our daily Search Photo of the Day[3] column, where we find fun and...