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SEO Web Design, LLC / Articles posted by Search Engine Journal

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused[1] and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a practical approach to link building. A Skyword study showed that “Content containing related images performed better across all content categories.” And Google is continually “working to...

There is substantial evidence that an unannounced Google Update is underway. This update has been affecting sites across a wide range of niches. Most of the feedback is negative although there are winners mixed in, including winners in the spam community. Recipe Bloggers Report Update Effects Google does not target specific niches. The recipe blogger niche is a highly organized community. Because of that when something big happens the community’s voice will be amplified. Thus it was that the...

ADVERTISEMENT Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads[1] Joy to the world! A new shopping ad placement has been gifted to advertisers just in time for the holiday season. Shep tells you how to ensure your ads are eligible to show...

Keyword research[1] is an integral part of any SEO marketer’s job. But according to a study[2] compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of us perform our keyword research in-house as opposed to finding a specialist or outsourcing it. Keyword research can also be a daunting task – as...

In this day and age, when data and analytics have an increasing influence over organizational decision-making, there’s no excuse for being in the dark on who your target audience is[1] and what exactly they want. The growth of technology over the last decade has empowered marketers to collect and leverage massive amounts of data across the varying stages of their buying cycle. The times of blanket mass broadcasting have long disappeared. Sophisticated tools are now paving the way...

ADVERTISEMENT There’s a stereotype about us men that we don’t like to talk about our health challenges. That really needs to change. There are a few among our digital marketing friends who have set a great example by sharing their own stories. I want to follow their lead by sharing a bit about something I struggled with in the past. About five years ago, I was soaring to new heights in my career. I’d started with a great team at my...

Google is expanding[1] shopping ads and introducing new features to help advertisers target shoppers worldwide. Shopping ads are now available in over 50 new markets, and 95 markets[2] in total. In order to take advantage of the greater availability, Google Ads is rolling out the following features. Multi-Country Feeds Advertisers can reach more holiday shoppers around the world with multi-country feeds. These allow for easy targeting of multiple countries that share the same language. For example, if you upload product...

Google is introducing[1] new extensions for YouTube ads, which are similar to the extensions for search ads. Like Google’s search ad extensions, the extensions for video campaigns invite users to take additional action beyond the traditional ad click. Specifically, YouTube ad extensions can be used to direct users to a physical store location, submit lead generation forms, and other calls-to-actions. Extensions are displayed directly under the video, as shown below: Google also notes that call-to-action extensions will become available...

Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s Gary Illyes, who randomly pointed out that robots.txt can technically be indexed like any other URL. While it provides special directions for crawling, there’s nothing to stop it from being indexed. Here’s the full tweet[1] from Illyes: “Triggered by an internal question: robots.txt from indexing point of view is...

ADVERTISEMENT YouTube has updated the design of its desktop homepage and the homepage of its apps on iPads and Android tablets. The company says[1] it has been experimenting with this updated design for months, and has made dozens of improvements based on user feedback. Here’s an overview of what’s included in the new design. First, lets start with the cosmetic changes, which include: Longer video titles Larger thumbnails Higher resolution video previews Channel icons now appear below each video Some content shelves have been...