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SEO Web Design, LLC / Articles posted by Search Engine Journal

DuckDuckGo has been spotted serving quick answers in search results, which are largely similar to Google’s featured snippets. Ross Hudgens shared a screenshot on Twitter which shows a quick answer being served  on the right-hand side of desktop search results (also works on mobile). DuckDuckGo recently added quick answers. This is a better experience for users, and kudos to them for putting the website URL at the top unlike Google. They have one ad, prioritize credit to the publisher,...

Since its release in 2003, WordPress has never stopped growing. In fact, it now powers 34%[1] of the web. WordPress 5.3 (released on November 12, 2019) has already had 8,088, 611 downloads! So what are the reasons behind WordPress’s popularity? There are many. But to you as a marketer, there’s one that stands out: WordPress is the best CMS for SEO. Here are 10 reasons why. 1. WordPress Focuses on User Experience WordPress’s themes and plugins work together to make websites professional, user-friendly, and...

Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and makes it easy for site visitors to find information. There are two approaches to site architecture. Flat Site Structure A common approach is to create a...

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update[1] on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web...

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look[1] of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For reference, here is the new look of desktop search results: And here is the old version: Google claims the new “Ad” label is more prominent,...

ADVERTISEMENT Don’t miss the latest episode of Marketing O’Clock! Jess Budde, Greg Finn, and Christine Zirnheld are breaking down the digital marketing news you need to know before the weekend. We’ll give you our thoughts on Google’s organic listing changes[1], Spotify’s new feature for influencers, favicons in the desktop search results, and much more. Related: Google Offers Guidance on Featured Snippets Update[2] Plus, we’ll tell you our criteria for the perfect flight, why the Twitter explore tab reminds of Ty...

When you’re trying to improve your website’s performance, it’s important to remember that you have to focus on numerous factors simultaneously. In both life and digital marketing, we tend to give all of our attention to one or two important elements while neglecting something else that can turn out to be equally as important. If you want to do better in the SERPs, it takes more than just SEO. Your website also needs to be designed well, or you...

The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust. So let’s look at some of the tools and strategies...

ADVERTISEMENT In mindful practices[1] like yoga, with every pose, we bring our mind, body, and breath in alignment to stretch out of our comfort zones. The process of continuous improvement in yoga is rooted in objective introspection rather than a focus on the external. The focus is on finding purpose, staying positive, building empathy, and expanding perspective. The same principles can be applied to excel in digital marketing.  1. Finding Purpose Pratyahara is the process of consciously going inward to focus the...

Google is pruning extra URLs from search results[1] that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also known asposition zero because it ranked above position one of the normal search results. That is no longer the case. Google will no longer...