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SEO Web Design, LLC / Articles posted by Search Engine Journal

ADVERTISEMENT YouTube has officially[1] backtracked on controversial plans to take away ‘verified’ badges from some creators. The original plan was to introduce new criteria for earning verification status, and removing existing badges from channels that no longer meet the new criteria. YouTube announced these plans on Thursday and went back on its decision roughly 24 hours later. That means all YouTube channels that are currently verified will get to keep their badge. All channels that are not yet verified will...

ADVERTISEMENT Google is marking the 25th anniversary of the ‘Friends’ sitcom with six new Easter eggs featuring the characters’ iconic moments. For example, when searching for “Ross Geller” you’ll see a familiar couch in the knowledge panel. Tapping on the couch will trigger Ross’s famous “Pivot!” line while the screen literally pivots. There’s a new Easter egg dedicated to each of the main characters. Here’s an overview of all the keywords and their corresponding Easter eggs. Phoebe Buffay: Returns a...

Google has added another new structured data report, allowing site owners to quickly check whether breadcrumb markup has been implemented correctly. The ‘Breadcrumbs’ report appears under the Enhancements section in Search Console along with other reports related to the implementation of structured data. Just like other structured data reports, this one shows users which sets of breadcrumb structured data have been implemented correctly, which ones have not, and which ones have warnings. If Search Console detects errors with breadcrumb...

“Is _____ a ranking factor?” If you’re like me, you’ve received that question more times than you can count. Also if you’re like me, your answer to this question has become a lot more subjective over the years. In my last article for Search Engine Journal, I said that “it depends[1]” is actually a responsible and appropriate answer to most marketing questions. I think the same applies to most SEO questions. Let me explain. Living in the Age of Subjective...

When optimizing our websites for crawlability[1], our main goal is to make sure that search engines are spending their time on our most important pages so that they are regularly crawled and any new content can be found. Each time Googlebot visits your website, it has a limited window in which to crawl and discover as many pages and links on your site as possible. When that limit is hit, it will stop. The time it takes for...

Just like SEO[1], content marketing can be classified as white, gray, and black-hat. If you’re reading this, you likely wear the white one on most days. Maybe you wear a light shade of gray on bad days. But have you ever tried on the black one, perhaps by mistake? You see, the best part about content marketing is how it helps your brand build trust with your audience, in a way no other method can. It is subtly persuasive...

Google Chrome on Android will soon receive an update[1] that provides answers to search results without having to actually submit a query. As users type queries into Chrome’s address bar, answers will show up in the section underneath along with other recommended queries. “Now on both desktop and Android, answers will show up inside the address bar where you type your query—whether you’re looking for results about sporting events or instant answers about the local weather or translations...

The fear of failure is something that affects everyone at some point in their lives. While sometimes it’s healthy and helps people to do their best, at other times it’s a crippling problem that prevents them from trying new things. I hate failing at anything, and there are many things I’ve never tried because I am convinced I couldn’t do them well. I was a massive failure at the drums in high school even though people kept saying that...

It’s that time of year again. As Black Friday and the biggest retail quarter of the year approaches, digital marketers are scrambling to capitalize on the spoils of the coming season. According to a recent report by eMarketer, paid search is the fastest growing digital channel amongst retailers. In the U.S. alone, they estimate that ad spend on retail search will jump to $13.12 billion[1] in 2019 – a 22.5% increase year-on-year. This boost in spend has been stimulated,...

Podcast: Download[1] Subscribe: Apple Podcasts[2] | Android[3] | In this episode of the Search Engine Journal Show[4], I had the opportunity to interview Brad Geddes[5], Co-Founder at Adalysis. Geddes highlights the importance of ad testing[6] and how to leverage it in order to improve your PPC campaign’s performance. Why do PPC marketers need to focus on ad testing? Brad Geddes (BG): Marketing is about connecting with people. That’s sort of rule number one as you are persuading someone – connect to them,...